The LaFont Collection
8.09.2010
LAFONT it’s 4 generations in the optical business from 1923, with the opening of the first shop in Paris by Louis Lafont. In 1972, Philippe and Laurence, created the brand LAFONT, in order to distribute the first exclusive collection. Philippe is managing the company and Laurence is designing the collections. She redesigned classical shapes such as P3, cat eyes, by using a large choice of colors and materials, unknown at this time.
The LAFONT concept : combination of design and technique in order to create stylish frames. It’s a daily job to look for new exclusive colours (70% of our colour range is exclusive) in acetate or metal, with a refined design and a great deal of detail. From the beginning of the brand, the collections are entirely and exclusively designed in the lafont creation studio. The studio is now managed by Thomas LAFONT who’s working in the studio for nearly 10 years.
The studio LAFONT ensures that design & the product are the mark of the brand. Every new frame starts from a blank sheet, where inspiration and knowledge will combine. The sources of inspirations are multiple: art galleries, travel, deco expo, books, photos, etc… Each LAFONT frame has its own design, pattern, and colours. Each LAFONT frame is exclusive. The brand won multiple awards worldwide, such as the best women eyewear of year in TOKYO in 2006, best sunglasses of the year in 2006 in Paris, or best kids eyewear of the year in 2000 and 2007 at the Silmo in Paris.”



